Aveda Be Curly Advanced Shampoo

Gentle cleansing enhances curl, combats frizz and boosts shine on curly or wavy hair.

• part of 4-step curl perfecting system that dramatically reduces frizz and defines curl up to 57%*
• wheat protein and organic aloe blend expands when hair is wet and retracts when dry to enhance curl or wave
• a refreshing citrus aroma with certified organic lime, lemon, bergamot, orange and other pure plant and flower essences.

How To Use: 

Massage into wet hair and scalp. Rinse. For best results, follow with Be Curly™ advanced Conditioner, style with Curl Enhancer, finish with Curl Control